The Male Hygiene Program began in 2016. It empowers boys and young men to respect themselves, girls and women and lead a culture of change. The program also helps young men be part of the movement to break the stigma and silence around menstruation, help girls stay in school, and close the gender-inequality gap.

To create a more sustainable program for the schools, MSG creates Male Hygiene Health Clubs that can continue to educate additional students for years to come. These Health Clubs also interact with their Female Hygiene counterparts and engage in debates and other activities to create a more supportive environment for girls to reach their full academic potential.